Creative
A variety of creative materials designed to reinforce the paid media television and radio spot scripts using the Click it or Ticket logo has been made available. Posters, billboard art, print ads and banner ads can be viewed or downloaded below.
These are the general ads that have been used for the national CIOT. As with the Colorado and Nevada projects, these ads will be customized for each of the Region States.
Sample Billboards
Sample Web Banners
 |
 |
Sample Web Banners
 Actual size is 728 x 90 pixels |
|
 Actual size is 300 x 250 pixels |
 Actual size is 234 x 60 pixels |
 Actual size is 120 x 90 pixels |
|
Posters
 |
 This poster/print advertisement depicts a head and shoulders shot of a police officer, with the reflection of a nervous-looking young man and young woman seen in his sunglasses, as if he were looking down at them, through a car window. The tagline reads "We're watching," reminding the viewer that they need to "Buckle up or pay the consequences." The PDF and CMYK files are very large. After you right-click on the link, please allow up to a couple of minutes for the file to appear in your browser and/or download to your hard drive. |
 |
This poster/print advertisement also depicts a head and shoulders shot of a police officer, with the reflection of a nervous-looking young man and young woman seen in his sunglasses, as if he were looking down at them, through a car window. The tagline reads "We're watching," reminding the viewer that they need to "Buckle up or pay the consequences." The PDF and CMYK files are very large. After you right-click on the link, please allow up to a couple of minutes for the file to appear in your browser and/or download to your hard drive. |
 |
This poster/print advertisement depicts a typical object of teen desire, the hot fashion accessory. The headline, which reads "Look at it sitting there mocking you," positions the item as unattainable to the reader. The tagline then reminds teens that they surely have better things to spend their money on than tickets for not wearing their seat belts and urges them to buckle up.
|
 |
This poster/print advertisement depicts another typical object of teen desire, the hot fashion shoe. The headline, which reads "New Shoes. Ticket. New Shoes. Ticket. Tough Choice," facetiously reminds readers of how simple the choice would be. The tagline then reinforces to teens the financial shortfall that could occur if they receive a ticket for not wearing their seat belt and urges them to buckle up.
|
 |
This poster/print advertisement also depicts an object of teen desire, the personal mp3 player. The headline, which reads "This is what you want, what you really, really want," is a play on pop music and serves to deliver the message that teens need not be wasting money on unwanted things. The case this time being a fine for not wearing their seat belt.
|
 |
This poster/print advertisement also depicts an object of teen desire, the cool cell phone. The headline, which reads "Pick me. Pick me," reminds teens that the choice is simple. They can spend money on the things they want or pay a fine for not wearing their seat belt. The PDF and CMYK files are very large. After you right-click on the link, please allow up to a couple of minutes for the file to appear in your browser and/or download to your hard drive.
Download JPEG [5 MB] Download PDF [568 kb] |
 |
This poster/print advertisement depicts a typical teenage driver that is not using her seat belt. The headline, which reads "Surfer. Artist. Lawbreaker," reminds teen drivers of the consequences (and possible hassles) that are carried with not wearing a seat belt. |
 |
This poster/print advertisement depicts a typical teenage rider that is not using her seat belt. The headline, which reads "Aspiring Singer. Daughter. Lawbreaker," reminds teens of the consequences (and possible hassles) that are carried with not wearing a seat belt, even as a passenger. |
 |
This poster/print advertisement depicts a typical teenage rider that is not using his seat belt. The headline, which reads "Skateboarder. Blues fan. Lawbreaker," reminds teens of the consequences (and possible hassles) that are carried with not wearing a seat belt, even as a passenger. Download JPEG [11.1 MB] Download PDF [5.5 MB]
|
Download the FREE Adobe Acrobat Reader in order to view them.
©2008