The media concept and materials utilized in the two successful statewide teen seat belt demonstration projects conducted in Colorado and Nevada in 2007 – 2008 will be introduced into the Region 6 project.

The creative concept will remain the same throughout the two year campaign.  The States are also assisted in the creation of their paid media plans, other creative concepts and updated earned media materials. All media related-materials to support the project are posted in the "Media" section for ease of downloading by the States and their partners.

Creative
Posters, billboard artwork and other items are available in the "creative" section.

Earned Media
In this section a Fact Sheet/Talking Points, sample op/ed, news release, drop-in news article and sample letter to the editor are available for downloading.

Paid Media
In this section television paid ads, television public service announcements, radio ads and radio script liners are available for downloading.